A term or concept · 2015 · Marketing
Parasocial persuasion
Using a one-sided bond to move somebody: the celebrity endorsement, the fan club vote, the ad that works because the viewer already feels known. And the finding that ads featuring attractive models can actively reduce purchase intention in people who feel excluded.
The double-edged result is the interesting part. The same mechanism that makes somebody buy the product can make them not buy it, purely as a function of whether they felt the ad was addressed to them. Persuasion runs through recognition, not through liking.
Manipulation. One-sided attachment engineered for somebody else's benefit. Paid intimacy, parasocial persuasion, sasaeng, grief extraction, the streak. The lane that pays the bills and the lane that causes the most harm, frequently at the same time.
Same story, 6 other entries
The protagonist is a parasocial object1939 → Parasocial interaction1956 → Parasocial interaction disorder1985 → The K-pop intimacy economy2016 → Consent in one-sided attachment2020 → A glimpse mistaken for access2026
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2010 2010+ · 2015 2026
Provenance · 1 source record(s)
- unverifiedNo specific claim is recorded against this source. The record is a pointer to the work in general; the entry's own prose is the argument and is not sourced line by line.de Vries, L., & Gilovich, T. (2015). Title and venue not yet recorded.
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