The failing endorsement

The parasocial bond is doing the work, which means the suspicion destroys the asset. This is why an advert that says 'I love this' from somebody you follow is worth less than the same advert from a stranger: the transaction has to stay invisible.

Consideration. The part where somebody stops and thinks. The research, the diagnosis, the ethics, the lawsuits, the regulators. Roughly fifty years of arguing with itself about whether this is a relationship.

Manipulation. One-sided attachment engineered for somebody else's benefit. Paid intimacy, parasocial persuasion, sasaeng, grief extraction, the streak. The lane that pays the bills and the lane that causes the most harm, frequently at the same time.