PARASOCIALIZE

A term or concept · 2010 · Criticism

The attention economy

The shift from selling things to selling attention, which means the commodity being bought is a person's feeling - and the seller is whoever is on the other end of it.

ManipulationConsiderationhistory
A title plate for The attention economy: the name, the year and a mark drawn from the entry. It is not a photograph.
The attention economy in its neighbourhood HERE Who holds the dream - A term or concept015Who holds the dWatching the replies - A mechanism or tactic010Watching the reThe algorithm decides - A term or concept016The algorithm d
points at this this points at colour is what kind of thing it is

It gives the parasocial question its economic form. Once attention is the product, the parasocial bond is not a side effect of the business model, it is the business model. Every mechanism in the manipulation lane is a technique for converting affection into measurable minutes.

Manipulation. One-sided attachment engineered for somebody else's benefit. Paid intimacy, parasocial persuasion, sasaeng, grief extraction, the streak. The lane that pays the bills and the lane that causes the most harm, frequently at the same time.

Consideration. The part where somebody stops and thinks. The research, the diagnosis, the ethics, the lawsuits, the regulators. Roughly fifty years of arguing with itself about whether this is a relationship.

Where it sits

2010 2010+ · 2010 2026

Provenance · 1 source record(s)

INSTITUTION The brand

Connected · 3 out, 2 in

Who holds the dreamcites · 2015 · A term or conceptWatching the repliesdepicts · 2010 · A mechanism or tacticThe algorithm decidescites · 2016 · A term or conceptWatching the repliescites · 2010 · A mechanism or tacticThe algorithm decidescites · 2016 · A term or concept

Reported as a story

It sits in

CREATORBRANDin the CREATOR timelinein the BRAND timeline

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