PARASOCIALIZE

Have we hit peak parasocial? An actual magazine asked

Vogue Australia wanted to know if the pendulum has swung. The answer is that there is no pendulum.

FILED 23 SEP 2026 · 27d ago ·Due back 23 OCT 2026 ·BY VOGUE AUSTRALIA
A halftone print of a fashion show: a woman on a low platform in a full-length white gown with a wide hoop skirt, a fringed canopy above her, and an audience along the bottom edge.
A halftone print of a fashion show: a woman on a low platform in a full-length white gown with a wide hoop skirt, a fringed canopy above her, and an audience along the bottom edge. · 投稿者によるスキャン · Public domain

Every generation decides it invented this and that it is about to end, and every generation is wrong, and this is the fourth or fifth time in my lifetime I have watched it happen. The one genuine change is that it is now measurable, which means it can be monetised, which means the people who were going to be normal about it have a financial interest in your discomfort. Peak was when nobody was profiting from the question.

Notice, name, choose. That's the whole method.

The clerk's shelf - how this got here first

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In a celebrity-obsessed world, have we reached peak parasocial? ↗

Vogue Australia · 23 SEP 2026

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