PARASOCIALIZE

A mechanism or tactic · 1945 · Fandom

Registered by the applause meter

A woman's misfortune told aloud, a crowd's reaction converted into a number, and the number chose her.

radio
A title plate for Registered by the applause meter: the name, the year and a mark drawn from the entry. It is not a photograph.
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A machine returned the verdict on somebody's life. The format that actually broadcast is not the one most people remember. The host interviewed four or five women one at a time, each telling her personal troubles - a terminally sick child at home, a disabled husband out of work, the need for a hearing aid, a washing machine, a refrigerator - and then the audience chose the winner by applauding. The source is exact about the instrument: she "who received the greatest amount of applause as registered by the 'applause meter' was Queen for a Day." So a woman's hardship was narrated aloud, a room's reaction was converted into a reading, and the reading decided. Every other cog case in this corpus argues the point structurally; this one has a box on a wall with a needle in it. The register asks whether seeing the whole machine changes the attachment - and here the machine is not a metaphor for a set of relations, it is the thing that did the choosing.

And the instrument was pointed at the wrong room, which is the honesty note that makes it sharper rather than weaker. In radio the home listener could not participate at all. The crowd the meter registered was the studio audience - as the format has it, the audience was asked "Would you like to be Queen for a Day?", "YES!!!!" shouted the audience, and "the audience cheered to pick their favorite one" - while the millions listening at home could not applaud into the device. So the applause meter was not a proxy for the audience's feeling. It measured a different and much smaller audience than the one listening. The far end was not merely unseen; its measuring instrument was aimed elsewhere. That is a sharper claim than "the audience picked the winner", and it is the one the sources support.

The prize was a fictional figure assembled out of a real woman's misfortune.

The prize list is a Cinderella transformation in full: "It starred their friends and neighbors, and turned them into fabulous Cinderellas with such prizes as a charming five-star luncheon with a friend, a roll down the red carpet at a movie studio, a beauty analysis, Hollywood makeup and hairdo, escort through the Boulevard, dining on the finest steaks and tropical fruits, then dancing at the finest star-studded clubs." The object of the public's attachment is a Queen, and she is built weekly out of a neighbour's hardship - one contestant asked for "an operation for her sick cat". So the parasocial figure is manufactured from real grief, and the grief is then explained as a commercial. Jack Bailey's sign-off is the thesis of the format in eight words: "Make every woman a queen, for every single day!"

And the throne was where the performance was compulsory.

Documented as mood dissonance: after being crowned, the contestant "was expected to sit on a throne and listen to a five minute in-show commercial about all the consumer items that she'd just won, while pretending to be really excited and thankful about the benefits of things like aluminum cookware and dog treats." A woman who has just asked in public for surgery for her child is then required to perform gratitude to a sponsor, on air, for five minutes. That is simulated reciprocity aimed at the person being pitied rather than at the audience, and it is the most uncomfortable mechanism in this corpus - because the performance is compulsory and the person performing it has the least power in the room to refuse it. The audience's attachment is real; the contestant's half of it is a sponsorship read.

The sorrow slot was sold by the minute.

Sponsored by Malted Milk, and the network's own arithmetic is the record: the show was so popular that the network extended it from 30 to 45 minutes "so they could sell more commercial time at the then astounding rate of $4000 per minute". So the position of the contestant with the worst story was worth money to somebody, and the schedule is the receipt.

The shape of the thing, briefly, because it is genuinely a forerunner and the corpus should say so on its own terms. Created by John Masterson, debuting on the Mutual network on 30 April 1945 as Queen for Today, hosted first by Ken Murray; a few months in it moved to Los Angeles, took the name Queen for a Day, and Jack Bailey - a former vaudeville musician and World's Fair barker - took over, simulcasting on television from 1948 through a DuMont affiliate whose owner also owned Mutual's Los Angeles radio station. Radio ran to 1957; it went to NBC television in 1956 and ABC in 1960. The transition that made the device possible is in its own dates: the applause meter needs a room, and the room arrived on schedule alongside the contest.

Two honesty notes on this entry's own sourcing

, because the weakest records are also the most load-bearing. The applause-meter wording - the entry's title and its central claim - comes from Simple English Wikipedia, which is a wiki and should be stood behind. The throne behaviour and the mood-dissonance description come from TV Tropes, which is user-edited and is the weakest source here. The $4000-per-minute figure comes from a fan site and is not corroborated anywhere in what was read, so it is the first thing to check. The publication and format facts - creator, host, dates, networks, prizes, running time - are corroborated across the Television Academy's own archive and two independent catalogues, and those can be relied on.

Where it sits

1900 1900-1949 · 1945 1949

Provenance · 5 source record(s)

PERSONA The presenter

Connected · 2 out, 3 in

Parasocial interactionan example of · 1956 · A term or conceptNot all ghosts are badof the same time as · 1945 · A workThe radio church of Sister Aimeecame before · 1924 · A personYou within sound of my voicecame before · 1935 · A mechanism or tacticVote for the murderercame after · 1985 · A work

It sits in

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