A study or paper · 2014 · Live
Parasocial research on creators begins
A wave of studies measuring parasocial relationships with YouTubers, livestreamers and vloggers rather than with television hosts.
The literature caught up with the medium about a decade late, and then discovered that the newer bonds are not the same shape. Livestreamers can see the room. That changes the theory, not just the population.
Consideration. The part where somebody stops and thinks. The research, the diagnosis, the ethics, the lawsuits, the regulators. Roughly fifty years of arguing with itself about whether this is a relationship.
Where it sits
2010 2010+ · 2014 2026
Provenance · 1 source record(s)
- unverifiedNo specific claim is recorded against this source. The record is a pointer to the work in general; the entry's own prose is the argument and is not sourced line by line.Gerrath & Usrey, 2014
Connected · 2 out, 1 in
Parasocial interactioncites · 1956 · A term or conceptThe podcast as an intimate mediumcites · 2014 · A mechanism or tacticThe podcast as an intimate mediumcites · 2014 · A mechanism or tactic
Reported as a story
A wellness podcast just became a television channelFearne Cotton's show is now free TV. Which means she finally has the thing her listeners already had.A writer on the parasocial relationship with her favourite Instagram dominatrixThis is the best thing in the queue and I am not being nice. It is funny and it is genuinely brave.Kai Cenat ended nine months of silence with a million people watchingStreamer University 2026, dual-platform, 120 creators, and the 'I Quit' pivot before it.
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