PARASOCIALIZE

A mechanism or tactic · 2014 · Voice

The podcast as an intimate medium

A voice in your ear, unedited, twice a week, for years. The most parasocial habit in the English language and rarely discussed as such.

ApplicationConsiderationmusic
A title plate for The podcast as an intimate medium: the name, the year and a mark drawn from the entry. It is not a photograph.
The podcast as an intimate medium in its neighbourhood HERE Parasocial research on creators begins - A study or paper014Parasocial reseParasocial interaction - A term or concept956Parasocial inteLive chat, two-way - A mechanism or tactic015Live chat, two-Webcasting - An event or moment997Webcasting
points at this this points at colour is what kind of thing it is

Nobody wears a costume and nobody mentions the format, so it never got examined. Researchers eventually measured it and found listeners score high on exactly the traits predicted: novelty-seeking, curiosity, and a need for good conversation.

Application. One-sided attachment put to work on purpose. Creator economies, community, fandom as infrastructure, and the things that genuinely help people. Not automatically good - a tool with an obvious use is a tool that will also get a bad one.

Consideration. The part where somebody stops and thinks. The research, the diagnosis, the ethics, the lawsuits, the regulators. Roughly fifty years of arguing with itself about whether this is a relationship.

Where it sits

2010 2010+ · 2014 2026

Provenance · 1 source record(s)

PERSONA The daily creator

Connected · 3 out, 3 in

Parasocial research on creators beginscites · 2014 · A study or paperParasocial interactioncites · 1956 · A term or conceptLive chat, two-waycame before · 2015 · A mechanism or tacticParasocial research on creators beginscites · 2014 · A study or paperLive chat, two-waycame after · 2015 · A mechanism or tacticWebcastingcites · 1997 · An event or moment

Reported as a story

It sits in

CREATORin the CREATOR timeline

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