PARASOCIALIZE

A mechanism or tactic · 1958 · Retail

Green Shield Stamps

A national loyalty scheme in Britain, redeemed for goods, with a book of stamps kept in the house.

Manipulationhistory
A title plate for Green Shield Stamps: the name, the year and a mark drawn from the entry. It is not a photograph.
Green Shield Stamps in its neighbourhood HERE The trading stamp - A mechanism or tactic880The trading staThe athlete and the city - A mechanism or tactic920The athlete and
points at this this points at colour is what kind of thing it is

The first loyalty programme most families would have lived with for a generation, and a physical object in the home. The customer's book of stamps is an account balance that lives in a cupboard, which is a genius piece of interface design that nobody has beaten.

Manipulation. One-sided attachment engineered for somebody else's benefit. Paid intimacy, parasocial persuasion, sasaeng, grief extraction, the streak. The lane that pays the bills and the lane that causes the most harm, frequently at the same time.

Where it sits

1950 1950-1999 · 1958 1999

Provenance · 1 source record(s)

INSTITUTION The brand

Connected · 2 out, 2 in

The trading stampcame after · 1880 · A mechanism or tacticThe athlete and the citycites · 1920 · A mechanism or tacticThe athlete and the citycites · 1920 · A mechanism or tacticThe trading stampcame before · 1880 · A mechanism or tactic

It sits in

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