PARASOCIALIZE

A mechanism or tactic · 1920 · Fan mail

The fan mail department

A physical object that had to be opened, a volume small enough for one person to hold, and a reply that was an exception. Clara Bow, Shirley Temple, Judy Garland, all had staff whose job was correspondence. Some of it came back.

ApplicationConsiderationliterature
A title plate for The fan mail department: the name, the year and a mark drawn from the entry. It is not a photograph.
The fan mail department in its neighbourhood HERE Dionne Warwick's fan mail - A person963Dionne Warwick'The retail clerk - A mechanism or tactic950The retail clerThe reply that was printed - A mechanism or tactic962The reply that Thousands of letters, and a handful printed - A mechanism or tactic911Thousands of leA doodle of you used as your address - A person914A doodle of youMost faithfully, Rin Tin Tin - A person922Most faithfullyThe girl the studio built - A person927The girl the stThe fan club - A mechanism or tactic950The fan club
points at this this points at colour is what kind of thing it is

The relationship before the technology that supposedly caused it. What the mail got right is rhythm and scarcity: it arrived, it was opened, sometimes it was answered. What the internet removed was the reply and the rhythm, not the feeling. Every 'the internet invented parasocial relationships' argument collapses here.

Application. One-sided attachment put to work on purpose. Creator economies, community, fandom as infrastructure, and the things that genuinely help people. Not automatically good - a tool with an obvious use is a tool that will also get a bad one.

Consideration. The part where somebody stops and thinks. The research, the diagnosis, the ethics, the lawsuits, the regulators. Roughly fifty years of arguing with itself about whether this is a relationship.

Where it sits

1900 1900-1949 · 1920 1949

Provenance · 1 source record(s)

PERSONA The idol

Connected · 2 out, 7 in

Dionne Warwick's fan maildepicts · 1963 · A personThe retail clerkof the same time as · 1950 · A mechanism or tacticThe reply that was printedcame after · 1962 · A mechanism or tacticThousands of letters, and a handful printedcame before · 1911 · A mechanism or tacticA doodle of you used as your addressdepicts · 1914 · A personDionne Warwick's fan maildepicts · 1963 · A personMost faithfully, Rin Tin Tincame after · 1922 · A personThe girl the studio builtcame after · 1927 · A personThe fan clubcites · 1950 · A mechanism or tactic

It sits in

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